Stella Artois – new can

I’m a huge fan of packaging and labels. Stella Artois announces a new can. Beautiful design!

Stella Artois® Introduces New ‘Chalice’ Can

Belgian Beer Available for the First Time in Cans, Perfect for Outdoor Occasions

ST. LOUIS (March 24, 2011) – Stella Artois, the world’s best-selling Belgian beer, will be available for the first time in a unique 440ml (14.9-ounce) aluminum can, beginning April 1.

The sleek, silver can features the silhouette of Stella Artois’ signature chalice glass, and will be sold nationwide in 4- and 10-pack configurations. The 10-pack will be a space-saving, easy-to-open refrigerator pack called “Pour le Fridge” (French for “for the fridge”).

The new Stella Artois can will allow beer connoisseurs to enjoy their favorite Belgian lager at outdoor occasions, such as food and wine festivals, where glass bottles and signature chalices may not be permitted.

Stella Artois has a pleasantly bitter flavor and refreshing finish that distinguishes it from other European lagers. When possible, Stella Artois should be served in its signature chalice, which showcases its rich, golden color while releasing the beer’s flavor and aroma.

Announcement from www.anheuser-busch.com

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