I’m reading an excellent book on the history of beer in Canada called Brew North. There is one chapter dedicated to Canadian’s invention of the stubby beer bottle.
Here’s some history on the stubby from stubby.ca:
The stubby beer bottle was Canada’s national beer bottle from 1961 to 1984. In 1961 the Dominion Brewers Association (now the Brewers Association of Canada) replaced the heavy, bulky, non-standard 12oz “pint” and 22oz “quart” beer bottles with a new more efficient designed “stubby” bottle to be used by all Canadian breweries.
The 60’s and 70’s were good years for the Canadian breweries. Competition from the American breweries was limited and under Canadian law Canadian beer could only be sold in the province it was produced, Moosehead Lager could not be sold in British Columbia, Kokanee could not be sold in Nova Scotia, this prevented the smaller breweries from expanded outside of their province. Over 150 million stubbies were produced during this time.
During the early 1980’s beer sales were slow, microbreweries had a better product, interprovincial beer sales were now allowed, the stubby had been around for 20 years, and the major breweries needed a new marketing plan. Carling O’Keefe decided to sell Miller, an American beer, in an American style long neck bottle with great success and the other breweries soon followed with their own long neck bottles. The Canadian stubby was last used in 1984.