A ton of contraversy has stirred regarding MolsonCoors unveiling it’s Six Pints Specialty Beer Company.
Should Six Pints really be marketing under the Craft Umbrella marketing?
What is craft beer? According to the Brewers Association, craft beer is small, independent and traditional. Which justifies Steve Beauchesne (from Beau’s Brewery) quote in the Financial post:
“As far as I’m concerned, they shouldn’t even be allowed to call themselves craft beer if they’re not truly independent,” said Steve Beauchesne, co-owner of Beau’s All Natural Brewing Co. just outside Ottawa.
“I can’t go head-to-head with them on domestic, but if Molson wants to play on my turf I’ll be happy to compete,” Mr. Beauchesne said. “My hope is consumers will become interested in craft beer, then find my beer after they realize they’ve been drinking Molson all along.”
Personally I don’t 100% agree with MolsonCoors marketing a beer they make as a craft beer, however I do hope this move will help expand the awareness in beer and open the door to the average MolsonCoors drinker and will lead them to discover Ontario Craft beers. One can only hope.