History: Hacker-Pschorr Brewery

I was at the Town Crier a few days ago and was curious the history of Hacker-Pschorr Brewery in Munich. Upon some research I dug up the background of Hacker-Pschorr (from www.bigbeverage.net):

  • Hacker brewery was founded in 1417 by the Hacker family

  • Therese Hacker married Josef Pschorr.
  • Josef Pschorr took over the Hacker brewery and then bought another brewery called Pschorr Brewery (1820).

  • After Josef died (1841), his 2 sons took over the brewery. One of the sons being Georg Pschorr, the guy on the label, who took over the brewery entirely.

  • It wasn’t until 1865 they started exporting bottles to USA.
  • In 1972 the 2 brewery merged: Hacker-Pschorr.
  • The Hacker-Pschorr logo combines both Hacker and Pschorr logos.
  • The red circle around the “P” represents Josef Pschorr’s love for Therese Hacker.

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